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Health Marketing Quarterly|September 1, 2022
The effect of voluntary versus compulsory preventive behavior on consumer adaptation during COVID-19Wenyan Yin, Farhana Nusrat, Yanliu HuangHealth Marketing Quarterly|January 31, 2019
An empirical analysis of consumers' attitudes toward pharmacies' advertisingH Ronald Moser, Gordon L Freeman, David Loudon, et al.Health Marketing Quarterly|March 8, 2016
Care provider perspectives on medical travel: A three-country study of destination hospitalsAndrew N Garman, Tricia J Johnson, Elizabeth B Lynch, et al.Health Marketing Quarterly|March 8, 2016
Quantitative comparison of measurements of urgent care service qualityHong Qin, Victor Prybutok, Gayle PrybutokHealth Marketing Quarterly|September 15, 2015
Subjective Quality Information: Effects of Patient Experience Outcomes and Display Formats on Evaluation and Choice IntentionsMartin Dietrich, Simone RennerHealth Marketing Quarterly|August 1, 2017
"People" can be better than "you": The moderating role of regulatory focus on self-referencing messages in physical activity promotion campaigns among college studentsSeungae Lee, Michael MackertHealth Marketing Quarterly|July 14, 2017
Give blood today or save lives tomorrow: Matching decision and message construal level to maximize blood donation intentionsAmalia Czeizler, Ellen GarbarinoHealth Marketing Quarterly|November 17, 2015
YouTube Video as Health Literacy Tool: A Test of Body Image Campaign EffectivenessJuan Meng, Kim L Bissell, Po-Lin PanHealth Marketing Quarterly|August 15, 2014
Jaypatient-induced service sabotage behavior: the issue of self-esteem of hospital nursesI-Ling Ling, Roger Marshall, Yingzi Xu, et al.Health Marketing Quarterly|November 19, 2014
Influencing forces or mere interview sources? how key constituencies shaped health care media discourseCheryl Ann Lambert, H Denis WuPageof 79