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Health Marketing Quarterly|May 17, 2003
Trust in online prescription drug information among internet users: the impact on information search behavior after exposure to direct-to-consumer advertisingAjit M Menon, Aparna D Deshpande, Matthew Perri, et al.Health Marketing Quarterly|November 25, 2021
Exploring strategies to promote health services online: The role of contextual priming, digital ad type, and health threat orientation in determining the effectiveness of health service adsChun Yang, Gawon Kim, Yongick JeongHealth Marketing Quarterly|November 9, 2021
Effective online COVID-19 messages? A thematic analysis of major senior living community websites in the United StatesPo-Lin Pan, Shelby KingHealth Marketing Quarterly|November 16, 2021
An analysis of social marketing practice: Factors associated with successM Bilal Akbar, Irene Garnelo-Gomez, Lawrence Ndupu, et al.Health Marketing Quarterly|November 5, 2021
The influence of financial performance on marketing expenditures among U.S. hospitals participating in the Medicare programBrandon M Di Paolo Harrison, Susan R Cockrell, Benjamin P Ferrell, et al.Health Marketing Quarterly|December 13, 2021
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy: A mixed methods studyKenyon Crowley, Michelle Dugas, Guodong Gordon Gao, et al.Health Marketing Quarterly|May 19, 2011
Who are the medical travelers and what do they want?: a qualitative studyCorinne M Karuppan, Muthu KaruppanHealth Marketing Quarterly|May 19, 2011
Asymmetric responsiveness of physician prescription behavior to drug promotion of competitive brands within an established therapeutic drug classAlex Pedan, Hongsheng WuHealth Marketing Quarterly|November 8, 2011
Impact of locus of control on health message effectivenessYing Kong, Fuyuan ShenHealth Marketing Quarterly|May 2, 2009
Characteristics of physicians targeted by the pharmaceutical industry to participate in e-detailingFadi M Alkhateeb, Nile M Khanfar, William R Doucette, et al.Pageof 79