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Health Marketing Quarterly|August 14, 2010
Exploration of fairness in health services: a qualitative analysisDiana Pérez-Arechaederra, Carmen Herrero, Allan Lind, et al.Health Marketing Quarterly|August 14, 2010
The message development tool: a case for effective operationalization of messaging in social marketing practiceMarifran Mattson, Ambar BasuHealth Marketing Quarterly|May 7, 2020
Exploring factors that influence positive WOM in the health insurance industrySteven Leon, Makoto NakayamaHealth Marketing Quarterly|August 18, 2021
Effects of narratives, frames, and involvement on health message effectivenessMichail Vafeiadis, Fuyuan ShenHealth Marketing Quarterly|July 27, 2016
The preventative power of "pink": Delineating the effects of social identification and protection motivation theory in breast cancer-related advertisementsMichael B Devlin, Sydney DillardHealth Marketing Quarterly|April 23, 2020
Why the "sea of same"? A qualitative look at DTCA within the larger context of healthcare marketingWendy MaciasHealth Marketing Quarterly|October 24, 2019
Participation in electronic cigarette-related social media communities: Effects on attitudes toward quitting, self-efficacy, and intention to quitJoe PhuaHealth Marketing Quarterly|June 16, 2015
The Evaluations of Swine Flu Magnitudes in TV News: A Comparative Analysis of Paired Influenza PandemicsPo-Lin Pan, Juan MengHealth Marketing Quarterly|May 27, 1999
Factors of patient satisfaction with medical services: the case of G.P. practices in the U.KA Sargeant, J KaehlerHealth Marketing Quarterly|December 10, 1989
Focus group positioning and analysis: a commentary on adjuncts for enhancing the design of health care researchB C JohnsonPageof 79