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Journal of Ambulatory Care Marketing|December 10, 1991
Assessing perceived health among older adults: conceptual review and proposed measurement modelH E Spotts
Journal of Ambulatory Care Marketing|December 9, 1993
The influence of reference price on the acceptance of new healthcare services among the elderlyS S Chhabra, R J Baran
Journal of Ambulatory Care Marketing|December 9, 1994
Big fish in a small pond: advantages and disadvantages of a first-mover strategyD A Fuller, D L Scammon, R T Davis
Journal of Ambulatory Care Marketing|December 9, 1994
The use of contextual cues for improving pharmacist consultation servicesJ C Schommer
Journal of Ambulatory Care Marketing|December 9, 1994
The relative importance of information sources in consumers' choice of hospitalsS K Gooding
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