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Journal of Health Care Marketing|January 6, 1984
Improving the distribution of health care services by understanding nurse job choice decisionsK A Krentler, M J KallisJournal of Health Care Marketing|November 6, 1986
Competitive conditions and hospital strategies: a Memphis case studyH P Tuckman, C F ChangJournal of Health Care Marketing|August 8, 1986
An investigation of clients' and practitioners' views of the effect of physical therapy advertising and its contentK E Crocker, J AldenJournal of Health Care Marketing|February 9, 1988
Consumer versus dentist attitudes toward dental services advertisingR E Hite, J A Bellizzi, D M AndrusJournal of Health Care Marketing|February 8, 1989
Hospital/supplier partnershipS X Doyle, J G BoudreauJournal of Health Care Marketing|May 9, 1989
Decision support systems for health care marketing managersN K MalhotraJournal of Health Care Marketing|May 9, 1989
Information search and decision making in the selection of family health careD W Stewart, G B Hickson, C Pechmann, et al.Journal of Health Care Marketing|August 7, 1990
A comparison of retail dental center and traditional dental center patronsG M Pickett, R StellJournal of Health Care Marketing|November 5, 1990
The role of health care attributes and demographic characteristics in the determination of health care satisfactionA L Dolinsky, R K CaputoJournal of Health Care Marketing|March 3, 1997
Eliminate the negative. Managers should optimize rather than maximize performance to enhance patient satisfactionV Mittal, P M BaldasarePageof 28