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Journal of Health Care Marketing|January 1, 1996
Clinton, health care, and the crystal ball. With the Democrats back in power, where do we go from here?L P HairJournal of Health Care Marketing|May 10, 1986
An analysis of the determinants of HMO reenrollment behavior: implications for theory and policyD J Scotti, P G Bonner, A R WimanJournal of Health Care Marketing|November 6, 1986
Factors influencing consumers' selection of health insurance carriersH L Smith, R D RogersJournal of Health Care Marketing|November 6, 1987
Ambulatory care centers: structure, services, and marketing techniquesJ H Phillips, C E ReederJournal of Health Care Marketing|March 6, 1984
Brands or generics: the dilemma of pharmaceutical marketing in a developing countryZ A Quraeshi, M Luqmani, N MalhotraJournal of Health Care Marketing|February 4, 1985
Factors affecting rural consumers' satisfaction with medical careD AndrusJournal of Health Care Marketing|January 6, 1984
Reward preferences of nurses: a marketing concept viewpointC Joiner, J C HaferJournal of Health Care Marketing|January 5, 1986
Contents of hospital advertisements in the yellow pagesM C SmithJournal of Health Care Marketing|February 4, 1986
Influence patterns and determinant attributes in nursing home choice situationsG R Jarboe, C D McDanielPageof 28