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Journal of Health Care Marketing|November 5, 1990
A multifacet typology of patient satisfaction with a hospital stayJ Singh
Journal of Health Care Marketing|January 1, 1996
A quality tool for health insurers. A new scale measures "quality orientation" from the customer's point of viewK W Westbrook, D Pedrick, V Bush
Journal of Health Care Marketing|February 8, 1990
Using mass transit public service advertising to market family planningR Blonna, K McNally, C Grasso
Journal of Health Care Marketing|August 7, 1990
Factors influencing physician choice of an outpatient surgery and testing facilityN M MacDowell, R Perry
Journal of Health Care Marketing|March 4, 1995
Taking the direct routeJ W Peltier, A K Kleimenhagen, G M Naidu
Journal of Health Care Marketing|March 4, 1995
Service quality measurementJ H McAlexander, D O Kaldenberg, H F Koenig
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