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Journal of Health Care Marketing|May 9, 1991
Effective internal marketing: the challenge of the 1990sP Lee, W R Gombeski, H DoremusJournal of Health Care Marketing|May 9, 1991
The role of marketing research in securing a certificate of need for a new renal transplant facilityL R Tucker, M V Laric, D McCannJournal of Health Care Marketing|August 7, 1991
Investor-owned ambulatory care walk-in centers: how have primary care physicians responded?S B Cashman, C L Parks, W J BicknellJournal of Health Care Marketing|August 7, 1991
Market research guides an RN recruitment/retention campaignR B KimmelJournal of Health Care Marketing|February 8, 1992
The value of physician advertising in the yellow pages: does the doctor know best?C J Cobb-Walgren, P A DabholkarJournal of Health Care Marketing|May 8, 1992
Physician peer review surveys: a management tool for improving quality of patient careW R Gombeski, J R Day, G W Fay, et al.Journal of Health Care Marketing|May 8, 1992
Looking at innovative multihospital systems: how marketing differsL R Tucker, R A Zaremba, J R OgilvieJournal of Health Care Marketing|March 4, 1994
Marketing health care to employees: the structure of employee health care plan satisfactionO A MascarenhasJournal of Health Care Marketing|March 4, 1994
Understanding consumers' preferences for dental serviceG Chakraborty, G J Gaeth, M CunninghamJournal of Health Care Marketing|March 4, 1994
Is product-line management appropriate for your health care facility?G M Naidu, A Kleimenhagen, G D PillariPageof 28