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Journal of Health Care Marketing|December 4, 1993
Marketing prevention to elderly Medicare beneficiaries enrolled in an HMO. The San Diego Medicare Preventive Health ProjectA L Koch, S J Williams, H C HyltonJournal of Health Care Marketing|February 2, 1994
Waiting in the emergency room: how to improve patient satisfactionJ C Mowen, J W Licata, J McPhailJournal of Health Care Marketing|August 6, 1992
The expanded health belief model as a basis for enlightened preventive health care practice and researchA C BurnsJournal of Health Care Marketing|August 6, 1992
Allocating human resources among the services of a health care organizationY Boivin, C MalenfantJournal of Health Care Marketing|December 4, 1993
Continuous quality improvement of emergency servicesT W Whipple, V L EdickJournal of Health Care Marketing|February 2, 1996
Following the drill: the search for a dentistW H Motes, B A Huhmann, C J HillJournal of Health Care Marketing|February 2, 1996
Time to choose. Consumers who make a snap decision about long-term care use different criteria from those who can afford to deliberateR K Tudor, S S CarleyJournal of Health Care Marketing|February 4, 1986
Deepening the understanding of hospital patient satisfaction: fulfillment and equity effectsJ E Swan, J C Sawyer, J G Van Matre, et al.Journal of Health Care Marketing|March 6, 1986
Marketing factors affecting physician choice as related to consumers' extent of use and predisposition toward use of physician servicesT R Wotruba, R W Haas, H OulhenJournal of Health Care Marketing|February 9, 1986
Diagnosing the physician as gatekeeper in hospice marketingR H Kolbe, F R DwyerPageof 28