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Journal of Hospital Marketing|December 8, 1996
The changing power equation in hospitalsJ M Rayburn, L G RayburnJournal of Hospital Marketing|December 8, 1996
Managed health care: a review of the recent literature and suggestions for future researchD P Paul, E D HoneycuttJournal of Hospital Marketing|December 10, 1991
Evaluating health care services from the perspective of the elderlyM D Shank, R C Rupich, M G Griffin, et al.Journal of Hospital Marketing|December 10, 1991
Minor emergency clinic: key to the future of successful hospitalsS Chawla, Y Kathawala, D ElmutiJournal of Hospital Marketing|March 6, 1987
The application of a marketing systems planning framework to design a ground-air medical transport serviceS Chasin, J Schlacter, C ShirleyJournal of Hospital Marketing|January 6, 2000
Identification of the decision maker for a patient's hospital choice: who decides which hospital?G Sloane, P Tidwell, M HorsfieldJournal of Hospital Marketing|August 1, 2000
A model of strategic marketing alliances for hospices: horizontal alliancesD R Self, B J StarnesJournal of Hospital Marketing|August 1, 2000
Health care policy reform: a microanalytic model for comparing hospitals in the United States and GermanyR J Parsons, G M Woller, G Neubauer, et al.Journal of Hospital Marketing|August 1, 2000
Hospital web-site marketing: analysis, issues, and trendsP M Sanchez, P Maier-DonatiPageof 17