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Journal of Hospital Marketing|December 9, 1992
A normative model of hospital marketing decision makingK L Hammond, G Brown, N HumphreysJournal of Hospital Marketing|December 9, 1992
Marketing strategy determinants in rural hospitalsH L Smith, D Haley, N F PilandJournal of Hospital Marketing|December 8, 1996
Motivating consumers for National Programme on Immunization (NPI) and Oral Rehydration Therapy (ORT) in NigeriaP P EkereteJournal of Hospital Marketing|December 9, 1995
An approach to improving hospital advertisingW R Gombeski, C Luck, C Camden, et al.Journal of Hospital Marketing|December 9, 1995
The effect of consumer perceptions of quality and sacrifice on hospital choice: a suburban vs. urban competitive scenarioS K GoodingJournal of Hospital Marketing|December 8, 1996
A preliminary examination of patient loyalty: an application of the customer loyalty classification framework in the health care industryR A Heiens, L P PleshkoJournal of Hospital Marketing|December 8, 1996
Target marketing for the hospital-based wellness centerJ D CangelosiJournal of Hospital Marketing|December 8, 1996
Decision behavior, organizational structure, and the recruitment of female hospital pharmacistsL Godkin, J GodkinJournal of Hospital Marketing|December 10, 1991
Internationalization of multi hospital systemsC Jayachandran, R Chandran, L O'HaraJournal of Hospital Marketing|December 10, 1991
Physical environment as a hospital marketing toolJ Baker, C W LambPageof 17