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Journal of Hospital Marketing|December 9, 1994
An analysis of the hospital-patient marketing relationship in the health care industryD P Paul, E D HoneycuttJournal of Hospital Marketing|December 10, 1989
Hospital CEO's viewpoint for future of health care marketingV CoxJournal of Hospital Marketing|December 10, 1989
Health care innovations from the internal marketing perspectiveS S Hassan, M B FoltzJournal of Hospital Marketing|December 10, 1990
Small rural hospitals: an example of market segmentation analysisA G Mainous, R L ShelbyJournal of Hospital Marketing|December 10, 1988
Consumer awareness, perceptions, and knowledge of immediate healthcare centers: a study of two immediate care centersN J ChurchJournal of Hospital Marketing|August 1, 2000
Quality, sacrifice, and value in hospital choice: a comparative study of rural and suburban consumer perspectivesS K GoodingJournal of Hospital Marketing|August 1, 2000
The dilemma of conflicting attitudes: survey results or community perceptions?F B Krohn, T M ZbochJournal of Hospital Marketing|December 10, 1989
Conditions influencing the marketing efforts of hospitalsR C Myrtle, C F MartinezJournal of Hospital Marketing|December 10, 1989
Consumer driven strategies in the management of long term care servicesS T MooreJournal of Hospital Marketing|December 10, 1989
Demographic change and the supply of physicians, hospitals, and hospital beds: marketing implicationsL G Pol, D R TymkiwPageof 17