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Journal of Hospital Marketing|December 9, 1992
Enhancing the usefulness of quadrant analysis in hospitals: a marriage with discriminant analysisG M MulletJournal of Hospital Marketing|December 9, 1992
Decision making in health care institutions: the health care practice paradigmP B Gupta, S J GouldJournal of Hospital Marketing|December 9, 1992
Hospital patient satisfaction: correlates, dimensionality, and determinantsM C Hall, K M Elliott, G W StilesJournal of Hospital Marketing|December 9, 1995
Market orientation and organizational culture in hospitalsE J ProencaJournal of Hospital Marketing|December 9, 1995
Health care marketing: doctors to patients and hospitals to doctorsD P Paul, E D HoneycuttJournal of Hospital Marketing|December 9, 1992
An internal marketing approach to total service quality: a guide for practitionersM D Shank, F W GilbertJournal of Hospital Marketing|December 9, 1992
Just-in-time: implications for the hospital industryR Dennision, Y Kathawala, D ElmutiJournal of Hospital Marketing|December 9, 1992
A multivariate analysis of choice criteria for hospitalsK A Heischmidt, F Hekmat, P GordonJournal of Hospital Marketing|January 6, 2000
OTC cold, cough and allergy products: more choice or more confusion?M AgrawalJournal of Hospital Marketing|January 6, 2000
Self-directed work teams in marketing organizationsT F GilbertsonPageof 17