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Journal of Hospital Marketing|December 11, 1987
Managing marketing's return in health careP M Sobczak, T L PowersJournal of Hospital Marketing|December 10, 1991
Informational influences on physician referralsR F Beltramini, A K SirsiJournal of Hospital Marketing|December 10, 1991
Indicators of hospital closure under PPS and Blue Cross/Blue Shield cost-based reimbursementsS Oswald, L Gardiner, J JaheraJournal of Hospital Marketing|December 9, 1993
A buying center approach to understanding health care marketingP D Boughton, E V JacquinJournal of Hospital Marketing|December 9, 1993
How have hospitals faced the pricing issues of the 1990's?A Kleimenhagen, G M Naidu, G D PillariJournal of Hospital Marketing|December 10, 1991
Implementation of nutrition care service development plan at Banning Memorial Hospital: a case studyA Ben Oumlil, C P RaoJournal of Hospital Marketing|December 10, 1990
Hospital choice: empirical verification of a proposed taxonomy, contrasting men and womenJ D Lindquist, P M LaneJournal of Hospital Marketing|December 8, 1997
Medical outshopping intent: profiling the health care consumerH L Meadow, D R Rahtz, H E SpottsPageof 17