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Journal of Hospital Marketing|December 10, 1988
How consumers view physician advertisingH E Johns, H R MoserJournal of Hospital Marketing|December 10, 1988
How does an open house benefit your organization?J McBrideJournal of Hospital Marketing|December 10, 1988
The use of health care services: is illness the only motivator?S J GouldJournal of Hospital Marketing|March 6, 1987
Use of paired comparison technique in testing hospital advertisingL G Sewell, M C SmithJournal of Hospital Marketing|December 11, 1987
What is "effective" hospital advertising?M M CostelloJournal of Hospital Marketing|December 11, 1987
Multifactor prediction of hospital service workloadJ E Rohrer, J NymanJournal of Hospital Marketing|December 11, 1987
Acceptability of marketing in health servicesJ Grant, D E Allmon, B Story, et al.Journal of Hospital Marketing|December 9, 1995
The relationship of service user closeness and belief in departmental values with perceived marketing effectiveness of hospital pharmacy directorsD W Grauer, D S PathakJournal of Hospital Marketing|December 8, 1996
Essential dimensions of a marketing strategy in the hospital industryT F McIlwain, M J McCrackenPageof 17