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Journal of Hospital Marketing|December 10, 1991
In search of superior hospital management: a comparative analysisG J Pavia, J L BonniciJournal of Hospital Marketing|December 9, 1992
A cross-sectional analysis of hospital profitabilityC L WalkerJournal of Hospital Marketing|December 9, 1992
The relationship between hospital marketing orientation and CEO satisfaction with the marketing functionR F Krampf, D W MillerJournal of Hospital Marketing|December 9, 1993
Determining a hospital's trading area: an application of Reilly's lawM F d'Amico, J M Hawes, D M LewisonJournal of Hospital Marketing|December 9, 1993
The strategic marketing reaction of conventional nonprofit hospitals to the market entry of alternative care provider organizationsP L Schul, S J Remington, J M PlanchonJournal of Hospital Marketing|December 9, 1993
Is performance related to marketing research in the health care industry?G M Naidu, A Kleimenhagen, G D PillariJournal of Hospital Marketing|December 9, 1993
The impact of marketing on hospital performanceT S Gruca, D NathJournal of Hospital Marketing|December 9, 1993
The dual impact of "appeal" and "researcher credibility" on mail survey response rate in the context of preventive health careM G Angur, R Nataraajan, S K ChawlaJournal of Hospital Marketing|December 9, 1993
A political economy perspective: why pharmacists may be reluctant to dispense generic medicationsL E Pelton, D Strutton, M C SmithJournal of Hospital Marketing|December 9, 1993
Making the most of conspicuous production in hospital marketingW W Kassaye, S MirmiraniPageof 17