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Journal of Marketing|April 2, 2026
Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer ReviewsXin Shane Wang, Jiaxiu He, David J Curry, et al.Journal of Marketing|June 3, 2026
A Practical Guide to Endogeneity Correction Using CopulasYi Qian, Anthony Koschmann, Hui XieJournal of Marketing|April 2, 2026
Dual Branding by National Brand Manufacturers: Drivers and OutcomesYu Ma, Kusum L Ailawadi, Mercedes Martos-Partal, et al.Journal of Marketing|March 30, 2026
A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop MarketsPierre-Yann Dolbec, Zeynep Arsel, Aya AboelenienJournal of Marketing|April 6, 2026
Sponsored Content as an Epistemic Market Object: How Platformization of Brand-Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market ActorsZeynep Arsel, Maria Carolina Zanette, Carolina da Rocha MeloJournal of Marketing|March 30, 2026
Increasing Organ Donor Registrations with Behavioral Interventions: A Field ExperimentNicole Robitaille, Nina Mazar, Claire I Tsai, et al.Journal of Marketing|March 30, 2026
BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand PerformanceZhe Zhang, Ning Ye, Matthew ThomsonPageof 1