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Journal of the Academy of Marketing Science|April 25, 2022
The value relevance of digital marketing capabilities to firm performanceChristian Homburg, Dominik M WielgosJournal of the Academy of Marketing Science|February 23, 2022
The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demandXiaomeng Fan, Fengyan Cindy Cai, Galen V BodenhausenJournal of the Academy of Marketing Science|October 18, 2021
Perceived financial constraints and normative influence: discretionary purchase decisions across culturesMalika Malika, Durairaj Maheswaran, Shailendra Pratap JainJournal of the Academy of Marketing Science|February 28, 2022
How consumer digital signals are reshaping the customer journeyDavid A Schweidel, Yakov Bart, J Jeffrey Inman, et al.Journal of the Academy of Marketing Science|November 17, 2020
A theory of multiformat communication: mechanisms, dynamics, and strategiesJordan W Moffett, Judith Anne Garretson Folse, Robert W PalmatierJournal of the Academy of Marketing Science|January 23, 2023
How attributions of coproduction motives shape customer relationships over timePascal Güntürkün, Till Haumann, Laura Marie Edinger-Schons, et al.Journal of the Academy of Marketing Science|June 14, 2021
Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers' preferences for premium productsChadwick J Miller, Daniel C Brannon, Jim Salas, et al.Journal of the Academy of Marketing Science|February 7, 2022
Did clickbait crack the code on virality?Prithwiraj Mukherjee, Souvik Dutta, Arnaud De BruynJournal of the Academy of Marketing Science|September 1, 2021
Contained: why it's better to display some products without a packageCourtney Szocs, Sara Williamson, Adam MillsJournal of the Academy of Marketing Science|June 26, 2023
Brand loyalty in the face of stockoutsUzma Khan, Alexander DePaoliPageof 5