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Journal of the Academy of Marketing Science|June 26, 2023
Effectiveness of engagement initiatives across engagement platforms: A meta-analysisMarkus Blut, Viktorija Kulikovskaja, Marco Hubert, et al.Journal of the Academy of Marketing Science|December 21, 2022
A taxonomy of marketing organizationsLeigh McAlister, Frank Germann, Natalie Chisam, et al.Journal of the Academy of Marketing Science|April 12, 2022
Augmented reality-delivered product information at the point of sale: when information controllability backfiresStefan Hoffmann, Tom Joerß, Robert Mai, et al.Journal of the Academy of Marketing Science|January 25, 2023
Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendationsDavide Christian Orazi, Bhoomija Ranjan, Yimin ChengJournal of the Academy of Marketing Science|November 18, 2020
Conflict and performance in channels: a meta-analysisKamran Eshghi, Sourav RayJournal of the Academy of Marketing Science|February 2, 2021
A customer portfolio management model that relates company's marketing to its long-term survivalLeigh McAlister, Shameek SinhaJournal of the Academy of Marketing Science|November 15, 2021
Marketing research on Mobile apps: past, present and futureLara Stocchi, Naser Pourazad, Nina Michaelidou, et al.Journal of the Academy of Marketing Science|January 26, 2022
Shareholder wealth implications of software firms' transition to cloud computing: a marketing perspectiveMehdi Nezami, Kapil R Tuli, Shantanu DuttaJournal of the Academy of Marketing Science|August 16, 2016
Cross-category demand effects of price promotionsPeter S H Leeflang, Josefa Parreño-SelvaJournal of the Academy of Marketing Science|August 21, 2023
Franchising structure changes and shareholder value: Evidence from store buybacks and refranchisingAnna Sadovnikova, Manish Kacker, Saurabh MishraPageof 5