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Journal of the Academy of Marketing Science|June 26, 2023
Access-based customer journeysLez Trujillo-Torres, Eda Anlamlier, Laetitia Mimoun, et al.Journal of the Academy of Marketing Science|June 26, 2023
Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientationMalika Malika, Tanuka Ghoshal, Pragya Mathur, et al.Pageof 5