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Marketing Health Services
|
June 3, 1999
The value marketing chain in health care
S MacStravic
Marketing Health Services
|
February 1, 1999
Good names. Market research reveals semantic differences in common health care names
K D Seltman, V R Nayar
Marketing Health Services
|
May 26, 1999
Persuasive messages. Development of persuasive messages may help increase mothers' compliance of their children's immunization schedule
P Gore, S Madhavan, D Curry, et al.
Marketing Health Services
|
November 11, 1999
Your most valuable asset. Increasing the value of your hospital through its brand
M Petromilli, D Michalczyk
Marketing Health Services
|
January 1, 1997
The health of the health care industry: a report card from American consumers
J N Sheth, B Mittal
Marketing Health Services
|
March 3, 1998
Promoting physician referral services. Prospective users are not necessarily the best advertising target
B D Gelb, M Y Jones
Marketing Health Services
|
January 1, 1997
Assessing the health care needs of a rural community
E K LaFleur, S L Taylor, D A Sumrall
Marketing Health Services
|
February 1, 1999
Wellness at work. Boost wellness center participation with target marketing strategies
C W DeMoranville, D D Schoenbachler, J Przytulski
Marketing Health Services
|
February 1, 1999
Direct-to-consumer ads can influence behavior. Advertising increases consumer knowledge and prescription drug requests
M Peyrot, N M Alperstein, D Van Doren, et al.
Marketing Health Services
|
February 1, 1999
Marketing pharmaceutical products to physicians. Sales reps influence physicians' impressions of the industry
E H Creyer, I Hrsistodoulakis
Page
of 8
Search research articles
Search
Showing results (1-10 of 71) with videos related to
Sort By:
Page
of 8
Marketing Health Services
|
June 3, 1999
The value marketing chain in health care
S MacStravic
Marketing Health Services
|
February 1, 1999
Good names. Market research reveals semantic differences in common health care names
K D Seltman, V R Nayar
Marketing Health Services
|
May 26, 1999
Persuasive messages. Development of persuasive messages may help increase mothers' compliance of their children's immunization schedule
P Gore, S Madhavan, D Curry, et al.
Marketing Health Services
|
November 11, 1999
Your most valuable asset. Increasing the value of your hospital through its brand
M Petromilli, D Michalczyk
Marketing Health Services
|
January 1, 1997
The health of the health care industry: a report card from American consumers
J N Sheth, B Mittal
Marketing Health Services
|
March 3, 1998
Promoting physician referral services. Prospective users are not necessarily the best advertising target
B D Gelb, M Y Jones
Marketing Health Services
|
January 1, 1997
Assessing the health care needs of a rural community
E K LaFleur, S L Taylor, D A Sumrall
Marketing Health Services
|
February 1, 1999
Wellness at work. Boost wellness center participation with target marketing strategies
C W DeMoranville, D D Schoenbachler, J Przytulski
Marketing Health Services
|
February 1, 1999
Direct-to-consumer ads can influence behavior. Advertising increases consumer knowledge and prescription drug requests
M Peyrot, N M Alperstein, D Van Doren, et al.
Marketing Health Services
|
February 1, 1999
Marketing pharmaceutical products to physicians. Sales reps influence physicians' impressions of the industry
E H Creyer, I Hrsistodoulakis
Page
of 8