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Profiles in Healthcare Marketing|July 1, 1999
Birth of octuplets brings Texas Children's Hospital to center stage. Hospital prepares crisis plan for dealing with crush of mediaJ HerreriaProfiles in Healthcare Marketing|February 24, 2001
Among specialty hospitals, three for children take the honors. Children's Hospital of Philadelphia heads the paradeJ BotvinProfiles in Healthcare Marketing|February 24, 2001
Regional health systems address many audiences. Baptist uses language of the bardT ReesProfiles in Healthcare Marketing|November 23, 2001
Creative use of format and color seen in healthcare system reportsJ D BotvinProfiles in Healthcare Marketing|February 24, 2001
Connecticut Children's Medical Center multi-year branding campaignJ BotvinProfiles in Healthcare Marketing|September 20, 2002
Research, CME, media relations boost diabetes center's profileTom ReesProfiles in Healthcare Marketing|September 20, 2002
Ohio's Parma Community General Hospital celebrates 40 years. Independence, growth featured as themesJudith D BotvinProfiles in Healthcare Marketing|July 24, 2002
Dramatic print ads raise awareness. NorthEast Medical Center's breast health campaignJudith D BotvinProfiles in Healthcare Marketing|July 24, 2002
People are the focus of Deaconess. Image campaign also aims at recruiting staffJudith D BotvinProfiles in Healthcare Marketing|July 24, 2002
Hospital's history is 'on the books'. Anne Arundel Medical Center celebrates its centennialJudith D BotvinPageof 37