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Profiles in Healthcare Marketing|March 17, 2004
'Scrapbooks' provide warm touch to two organizations' annual reports. New York-Presbyterian Hospital, Meridian Health create beautiesJudith D BotvinProfiles in Healthcare Marketing|March 17, 2004
Off to the mall ... to see my doctor? Abington Memorial Hospital promotes physicians at Willow GroveJudith D BotvinProfiles in Healthcare Marketing|February 7, 2004
Baptist Memorial addresses national shortage of emergency room space. Campaign by Memphis, Tenn., system points to minor med facilitiesJudith D BotvinProfiles in Healthcare Marketing|October 19, 2004
Joint marketing cites excellence: Fairview-University Medical Center advertises cooperatively with University of Minnesota PhysiciansJudith D BotvinProfiles in Healthcare Marketing|May 28, 2004
Princeton HealthCare System name reflects comprehensive services. New brand identity focuses on 'Redefining Care'Judith D BotvinProfiles in Healthcare Marketing|May 28, 2004
Annual report features achievement. NorthEast Medical Center produces report for internal audienceJudith D BotvinProfiles in Healthcare Marketing|March 3, 2005
New Terrace Park hospital in Iowa makes Trinity a two-state system. Ad campaign makes it more inviting to 'cross over the bridge'Judith D BotvinProfiles in Healthcare Marketing|March 3, 2005
OHSU web site readers have access to distinctive information. How to e-mail a child in the hospital; where to find a midwifeJudith D BotvinProfiles in Healthcare Marketing|March 3, 2005
Media Monday tip sheet builds Spartanburg's media relationsTom ReesProfiles in Healthcare Marketing|January 26, 2005
Large system reports meet BIG task, with costly, lavish productionsJudith D BotvinPageof 37