Alicia Izquierdo-Yusta

1PUBLICATIONS
1CO-AUTHORS
Food technology
Featured researcher

Get your video featured.

JoVEPublish with JoVE
Journal

Publications (1)

|Aug 30, 2019
Testing Model of Purchase Intention for Fast Food in Mexico: How do Consumers React to Food Values, Positive Anticipated Emotions, Attitude toward the Brand, and Attitude toward Eating Hamburgers?

Héctor Hugo Pérez-Villarreal, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta

Pageof 1

Frequent Collaborators

1 joint publications

Héctor Hugo Pérez-Villarreal