Ching Yin Ip
2PUBLICATIONS
1CO-AUTHORS
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Publications (2)
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|Apr 12, 2022
Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase Intention.I-Hsuan Wu, Chaoyun Liang, Ching Yin Ip
|Mar 25, 2022
Exploring the Determinants of Nascent Social Entrepreneurial Behaviour.Ching Yin Ip, Tingna Zhuge, Yu Shan Chang
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