SuJin Bak

4PUBLICATIONS
4CO-AUTHORS
Consumer behaviourSensory systemsVisual effectsMarketing research methodology
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Publications (4)

|May 27, 2026
Wearable Functional Near-Infrared Spectroscopy (fNIRS) Monitoring of Prefrontal Activation and Connectivity During Purpose-Driven Consumption.

|Jun 17, 2025
Analysis of consumer purchase intentions using functional near-infrared spectroscopy(fNIRS): A neuromarketing study on the aesthetic packaging of Korean red ginseng products.

SuJin Bak, Jaeyoung Shin, Daeun Kim

|May 08, 2024
Charitable crowdfunding donation-intention estimation depending on emotional project images using fNIRS-based functional connectivity.

SuJin Bak, Minsun Yeu, Dongwon Min

|Nov 17, 2022
Forecasting Unplanned Purchase Behavior under Buy-One Get-One-Free Promotions Using Functional Near-Infrared Spectroscopy.

SuJin Bak, Minsun Yeu, Jichai Jeong

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Frequent Collaborators

2 joint publications

Jichai Jeong

2 joint publications

Jaeyoung Shin

2 joint publications

Daeun Kim

1 joint publications

Minsun Yeu