Min A Lee

3PUBLICATIONS
4CO-AUTHORS
Consumption and everyday lifePricing (incl. consumer value estimation)Marketing theory
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Publications (3)

|Oct 16, 2026
Effects of Spiciness Intensity on Emotional Responses to Xianglajiang: A Comparison Between Korean and Chinese Consumers.

|Oct 01, 2025
Exploring the customer perceived value of online grocery shopping: a cross-sectional study of Korean and Chinese consumers using Means-End Chain theory.

Xinyu Jiang, Hyo Bin Im, Min A Lee

|Oct 01, 2025
Factors influencing consumers' continuance intention in online grocery shopping: a cross-sectional study using application behavior reasoning theory.

Binglin Liu, Min A Lee

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Frequent Collaborators

2 joint publications

Binglin Liu

1 joint publications

Xinyu Jiang

1 joint publications

Hyo Bin Im

1 joint publications

Insun Kang