Jessica M Rath

5PUBLICATIONS
19CO-AUTHORS
Interactive mediaCommunication technology and digital media studiesConsumer-oriented product or service developmentPreventative health care
Featured researcher

Get your video featured.

JoVEPublish with JoVE
Journal

Publications (5)

|Jan 13, 2026
Where there's smoke (less), there's fire: viral oral nicotine pouch content on TikTok and market growth.

Nathaniel A Silver, Megan C Diaz, Padmini Kucherlapaty

|Jul 26, 2022
Developing the Message Assessment Scale for Tobacco Prevention Campaigns: Cross-sectional Validation Study.

Jessica M Rath, Siobhan N Perks, Kenneshia N Williams

|Jul 11, 2022
Nicotine pouch marketing strategies in the USA: an analysis of Zyn, On! and Velo.

Zongshuan Duan, Lisa Henriksen, Donna Vallone

|Jan 11, 2022
Educating Young Adults about Opioid Misuse: Evidence from a Mass Media Intervention.

Jessica M Rath, Siobhan N Perks, Donna M Vallone

|Jun 09, 2017
Social Media Use and Access to Digital Technology in US Young Adults in 2016.

Andrea C Villanti, Amanda L Johnson, Vinu Ilakkuvan

Pageof 1