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Rui Huang

2PUBLICATIONS

1CO-AUTHORS

Consumer behaviourTourist behaviour and visitor experience

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Publications (2)

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|Jul 10, 2023

Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits.

Huimei Bu, Rui Huang, Shiyu Liang

|Dec 21, 2022

Destination Attributes of Memorable Chinese Rural Tourism Experiences: Impact on Positive Arousal, Memory and Behavioral Intention.

Rui Huang, Hui-Mei Bu

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Frequent Collaborators

1 joint publications

Shiyu Liang

Frequent Collaborators

1 joint publications

Shiyu Liang

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