Sheng Yuan

1PUBLICATIONS
2CO-AUTHORS
Screen and media culture
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Publications (1)

|Dec 16, 2024
Unveiling the mediating role of cultural trade and domestic identity in Chinese consumer engagement with foreign films and TV series.

Sheng Yuan, Wei-Lun Huang, Zhihan Chen

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Frequent Collaborators

1 joint publications

Wei-Lun Huang

1 joint publications

Hengbin Yin