Rui Silva

2PUBLICATIONS
6CO-AUTHORS
Artificial life and complex adaptive systemsMedia industry studies
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Publications (2)

|Mar 28, 2023
ARAM: A Technology Acceptance Model to Ascertain the Behavioural Intention to Use Augmented Reality.

Anabela Marto, Alexandrino Gonçalves, Miguel Melo

|May 27, 2022
The Communicative Effectiveness of Branding at Sports Press Conferences.

Galvão Meirinhos, Tiago Mendes, Reiville Rêgo

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