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Ignacio Redondo

1PUBLICATIONS

2CO-AUTHORS

Consumer behaviour

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Publications (1)

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|Feb 07, 2018

To brand or not to brand a product placement? Evidence from a field study of two influence mechanisms of positive portrayals of alcohol in film.

Ignacio Redondo, Cristel A Russell, Jorge Bernal

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Cristel A Russell

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Jorge Bernal

Frequent Collaborators

1 joint publications

Cristel A Russell

1 joint publications

Jorge Bernal

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