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Yanhe Li

1PUBLICATIONS

3CO-AUTHORS

Consumer behaviour

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Publications (1)

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|Jan 10, 2023

Impact of Gamification on Consumers' Favorability in Cause-Related Marketing Programs: Between-Subjects Experiments.

Yanhe Li, Yanchen Li, Xiu Zhou

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Frequent Collaborators

1 joint publications

Yanchen Li

1 joint publications

Xiu Zhou

1 joint publications

Kunshu Ma

Frequent Collaborators

1 joint publications

Yanchen Li

1 joint publications

Xiu Zhou

1 joint publications

Kunshu Ma

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