Shichang Liang

5PUBLICATIONS
3CO-AUTHORS
Cross-sectional analysisFood packaging, preservation and processingConsumption and everyday lifeLearning, motivation and emotionOenology and viticulture
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Publications (5)

|Aug 27, 2026
Social Crowding and Shared Consumption with Close Friends Versus Strangers.

|Aug 10, 2024
The Effect of Unhealthy Food Packaging Information Boundaries on Consumer Purchasing Intentions.

Shichang Liang, Junyan He, Wanshan Deng

|May 24, 2024
Negative Emotions Will Be Welcomed: The Effect of Upward Comparison on Counterhedonic Consumption.

Shichang Liang, Tingting Zhang, Jingyi Li

|Jan 20, 2023
Waking up "We" or "I"? How Start Temporal Landmarks Influence Arousal Product Preferences.

Shichang Liang, Bin Lan, Rulan Li

|Aug 26, 2022
Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention.

Shichang Liang, Ling Qin, Min Zhang

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Frequent Collaborators

2 joint publications

Yuxuan Chu

1 joint publications

Yiwei Zhang

1 joint publications

Wencai Zhou