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Neuza Ribeiro, Ana Patrícia Duarte, Daniela Cardoso Gomes
İlhami Yücel, Daniel Roque Gomes, Neuza Ribeiro

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
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The Social Dimension of Stress: Experimental Manipulations of Social Support and Social Identity in the Trier Social Stress Test
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