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Chi-Horng Liao

6PUBLICATIONS

0CO-AUTHORS

Arts and cultural policyLearning, motivation and emotionHistorical, comparative and typological linguisticsMedia studiesHealth promotion

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Publications (6)

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|Jan 02, 2025

Exploring the influence of media and social factors on altruistic behavior using the general learning model and norm activation theory.

Chi-Horng Liao

|Aug 29, 2024

Exploring perceived learning effectiveness in virtual reality health communication through the lens of construal level theory.

Chi-Horng Liao

|Nov 06, 2023

Exploring determinants of formation of cognitive anchors from altruistic messages: A fuzzy DEMATEL approach.

Chi-Horng Liao, Chu-Chia Hsu

|Aug 25, 2023

Exploring the Influence of Public Perception of Mass Media Usage and Attitudes towards Mass Media News on Altruistic Behavior.

Chi-Horng Liao

|Dec 07, 2021

Success factors of health promotion: Evaluation by DEMATEL and M-DEMATEL methods - A case study in a non-profit organization.

Chi-Horng Liao, Silviu Bercea

|Sep 04, 2020

Evaluating the Social Marketing Success Criteria in Health Promotion: A F-DEMATEL Approach.

Chi-Horng Liao

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