Zeynep Arsel

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Consumer-oriented product or service development
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Publications (1)

|Apr 06, 2026
Sponsored Content as an Epistemic Market Object: How Platformization of Brand-Creator Partnerships Disrupts Valuation, Coproduction, and the Relationship Between Market Actors.

Zeynep Arsel, Maria Carolina Zanette, Carolina da Rocha Melo

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