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Wanjing Jiang

1PUBLICATIONS

1CO-AUTHORS

Consumer behaviour

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Publications (1)

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|Apr 23, 2022

Mobile Shopping during COVID-19: The Effect of Hedonic Experience on Brand Conspicuousness, Brand Identity and Associated Behavior.

Wanjing Jiang, Yao Song

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1 joint publications

Yao Song

Frequent Collaborators

1 joint publications

Yao Song

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