Yi-Hsiu Lin
3PUBLICATIONS
1CO-AUTHORS
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Publications (3)
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|Jul 01, 2025
Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness.Chen-Yueh Chen, Yi-Hsiu Lin, Tzu-Yun Yeh
|Feb 18, 2022
Antecedents and Outcomes of Social Capital: Evidence from a Professional Baseball Franchise.Yi-Hsiu Lin
|Dec 07, 2020
Persuasion effect of corporate social responsibility initiatives in professional sport franchise: Moderating effect analysis.Chen-Yueh Chen, Yi-Hsiu Lin
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