Jiawei Liu

6PUBLICATIONS
3CO-AUTHORS
Personality and individual differencesCommunication technology and digital media studiesActive sensingConsumer behaviourMedia industry studies
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Publications (6)

|Jul 21, 2026
Personality Traits, Learned Beliefs, and Alcohol-Related Behaviors Among Chinese University Students: The Mediating Role of Alcohol Expectancies and Drinking Refusal Self-Efficacy.

|May 14, 2026
Decoding Anti-Substance Use Public Service Announcements: Content Analysis Grounded in the Elaboration Likelihood Model and Extended Parallel Process Model.

|Apr 03, 2023
Investigating the Predictors of Telemedicine Service Usage Intention in China During the COVID-19 Pandemic: An Extended Technology Acceptance Perspective.

Wanqi Gong, Jiawei Liu

|Aug 14, 2019
Investigating the Effect of Use and Social Cues in Food Advertisements on Attention, Feelings of Social Support, and Purchase Intention.

Jiawei Liu, Rachel L Bailey

|Apr 10, 2019
Conditioned "Cross Fading": The Incentive Motivational Effects of Mediated-Polysubstance Pairings on Alcohol, Marijuana, and Junk Food Craving.

Russell B Clayton, Rachel L Bailey, Jiawei Liu

|Mar 10, 2018
Effects of Substance Cues in Negative Public Service Announcements on Cognitive Processing.

Jiawei Liu, Rachel L Bailey

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Frequent Collaborators

3 joint publications

Rachel L Bailey

1 joint publications

Russell B Clayton

1 joint publications

Zhaomeng Niu