Zhimin Zhou

1PUBLICATIONS
3CO-AUTHORS
Cultural theory
Featured researcher

Get your video featured.

JoVEPublish with JoVE
Journal

Publications (1)

|Oct 26, 2024
How Cultural Involvement in Different Brand Types Influences Willingness to Pay Premium: The Mediating Role of Brand Happiness.

Zhimin Zhou, Yuan He, Yufeng Xie

Pageof 1

Frequent Collaborators

1 joint publications

Yuan He

1 joint publications

Yufeng Xie

1 joint publications

Shafaqat Mehmood