Le Yao

3PUBLICATIONS
5CO-AUTHORS
Organisational, interpersonal and intercultural communication
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Publications (3)

|Jul 18, 2024
Social Media Users' Engagement with Fear Appeal Elements in Government's Health Crisis Communication via State-Owned Media.

Le Yao, Cindy Sing Bik Ngai, Rita Gill Singh

|Jun 22, 2022
Impact of COVID-19 Vaccine Misinformation on Social Media Virality: Content Analysis of Message Themes and Writing Strategies.

Cindy Sing Bik Ngai, Rita Gill Singh, Le Yao

|Apr 27, 2022
Exploring the Relationship Between Trust-Building Strategies and Public Engagement on Social Media During the COVID-19 Outbreak.

Cindy Sing Bik Ngai, Rita Gill Singh, Wenze Lu

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Frequent Collaborators

3 joint publications

Cindy Sing Bik Ngai

3 joint publications

Rita Gill Singh

1 joint publications

Wenze Lu

1 joint publications

Alex Chun Koon