Julia Durau
2PUBLICATIONS
0CO-AUTHORS
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Publications (2)
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|Jun 04, 2024
Working (out) with fitness influencers - benefits for the fitness influencer, user health, and the endorsed brand: Key factors and the role of gender and brand familiarity.Julia Durau, Sandra Diehl, Ralf Terlutter
|May 26, 2022
Motivate me to exercise with you: The effects of social media fitness influencers on users' intentions to engage in physical activity and the role of user gender.Julia Durau, Sandra Diehl, Ralf Terlutter
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