Lingyun Zhang

2PUBLICATIONS
12CO-AUTHORS
Consumer behaviourEnvironmental communication
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Publications (2)

|Jan 06, 2026
Marketing Strategies and Factors Influencing the Popularity of Alcohol Videos from Official Brand Accounts on Douyin: Content Analysis Study.

Yuchen Zhao, Lingyun Zhang, Chenyu Qian

|Nov 07, 2024
Social Media Marketing Strategies for Electronic Cigarettes: Content Analysis of Chinese Weibo Accounts.

Xinyi Zhou, Xinyu Hao, Yuhang Chen

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Frequent Collaborators

2 joint publications

Pinpin Zheng

1 joint publications

Xinyi Zhou

1 joint publications

Xinyu Hao

1 joint publications

Yuhang Chen