Ruobing Li

6PUBLICATIONS
7CO-AUTHORS
Organisational, interpersonal and intercultural communicationHuman impacts of climate change and human adaptationSocial policyCreative arts, media and communication curriculum and pedagogyMedia studies
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Publications (6)

|Mar 04, 2025
Racial Influences, Social Media Usage, and Vaccine Hesitancy: A National Survey Across Vaccine Topics.

Ruobing Li, Yanmengqian Zhou, Lijiang Shen

|Jun 04, 2024
Dynamic Fear in Fear Appeals: Applying Fear Appeals to Environmental Communication in China.

Ruobing Li, Wenbo Li, Christine Gilbert

|Apr 15, 2024
The Role of Subjective Norm in Persuasion Through the Restoration of Personal Freedom.

Ruobing Li, Lijiang Shen

|Feb 28, 2023
Targeting COVID-19 vaccine-hesitancy in college students: An audience-centered approach.

Yanmengqian Zhou, Ruobing Li, Lijiang Shen

|Mar 23, 2021
Fear of COVID-19: What Causes Fear and How Individuals Cope with It.

Ruobing Li

|Feb 24, 2021
Can Interactive Media Attenuate Psychological Reactance to Health Messages? A Study of the Role Played by User Commenting and Audience Metrics in Persuasion.

Ruobing Li, S Shyam Sundar

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Frequent Collaborators

3 joint publications

Lijiang Shen

2 joint publications

Yanmengqian Zhou

2 joint publications

Wenbo Li

1 joint publications

S Shyam Sundar