Chao Zhang

4PUBLICATIONS
4CO-AUTHORS
Visual effectsCommunication technology and digital media studiesDigital electronic devicesConsumer behaviour
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Publications (4)

|Jul 28, 2026
"Mirror, Mirror, Am I Beautiful?" Mechanisms of Self-Image Cognition and Behavioral Responses Among Chinese Youth in the Context of Digital Beauty Filter Use: A Mixed-Methods Study Using Grounded Theory and fsQCA.

|May 06, 2026
Between Dependence and Alienation: Understanding the Digital Minimalist Behavior of Chinese Millennials-An Analysis Based on SEM and fsQCA.

|Nov 27, 2025
Why Do "Digital Hamsters" Hoard but Never Consume? Configurational Pathways and Influencing Mechanisms of Digital Hoarding Behaviour Among Chinese Generation Z.

Chao Zhang, Jingwen Li, Yinze Hao

|Aug 28, 2025
What Drives "Group Roaming"? A Study on the Pathway of "Digital Persuasion" in Media-Constructed Landscapes Behind Chinese Conformist Travel.

Chao Zhang, Di Jin, Jingwen Li

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Frequent Collaborators

3 joint publications

Jingwen Li

3 joint publications

Yinze Hao

1 joint publications

Di Jin

1 joint publications

Jing Li