Josefa D Martín-Santana
4PUBLICATIONS
4CO-AUTHORS
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Publications (4)
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|Jul 16, 2022
The influence of service quality and anticipated emotions on donor loyalty: an empirical analysis in blood centres in Spain.Josefa D Martín-Santana, Lucía Melián-Alzola
|Nov 18, 2021
A review of research on neuromarketing using content analysis: key approaches and new avenues.Lorena Robaina-Calderín, Josefa D Martín-Santana
|Jul 22, 2021
Donor orientation and service quality: Key factors in active blood donors' satisfaction and loyalty.Josefa D Martín-Santana, María Katiuska Cabrera-Suárez, María de la Cruz Déniz-Déniz
|Nov 08, 2019
Recruitment strategies: non-donor segmentation based on intrinsic and extrinsic stimuli.Josefa D Martín-Santana, Asunción Beerli-Palacio, Laura Romero-Domínguez
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