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Hyun-Woo Lee, Kun Chang, Jun-Phil Uhm
How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
Published on : Mar 03, 2026
Creating Virtual-hand and Virtual-face Illusions to Investigate Self-representation
Published on : Mar 01, 2017
How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
Published on : Mar 03, 2026
Creating Virtual-hand and Virtual-face Illusions to Investigate Self-representation
Published on : Mar 01, 2017