Yuyang Zhao

2PUBLICATIONS
1CO-AUTHORS
Consumer behaviourMarketing technology
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Publications (2)

|Dec 24, 2021
How Does Gender Moderate Customer Intention of Shopping via Live-Streaming Apps during the COVID-19 Pandemic Lockdown Period?

Yuyang Zhao, Fernando Bacao

|Jan 27, 2021
How Does the Pandemic Facilitate Mobile Payment? An Investigation on Users' Perspective under the COVID-19 Pandemic.

Yuyang Zhao, Fernando Bacao

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