Mar Gómez-Rico
1PUBLICATIONS
2CO-AUTHORS
Get your video featured.
Publish with JoVEGet your video featured.
Publish with JoVE
Publications (1)
Sort by Publication Date:
|Jan 17, 2022
The role of novel instruments of brand communication and brand image in building consumers' brand preference and intention to visit wineries.Mar Gómez-Rico, Arturo Molina-Collado, María Leticia Santos-Vijande
Pageof 1
