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Mar Gómez-Rico

1PUBLICATIONS

2CO-AUTHORS

Cultural studies of agriculture, food and wine

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Publications (1)

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|Jan 17, 2022

The role of novel instruments of brand communication and brand image in building consumers' brand preference and intention to visit wineries.

Mar Gómez-Rico, Arturo Molina-Collado, María Leticia Santos-Vijande

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Frequent Collaborators

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Arturo Molina-Collado

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María Leticia Santos-Vijande

Frequent Collaborators

1 joint publications

Arturo Molina-Collado

1 joint publications

María Leticia Santos-Vijande

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